Town centre versus out‐of‐town shopping: a consumer perspective
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 March 1997
Abstract
Throughout the 1980s and early 1990s the debate surrounding the comparative costs and benefits of town centre and out‐of‐town retail developments for consumers and to the environment has been a heated one. Informed by a largely puritanical view of consumerism, current Government policy tends towards the preservation of the traditional town centre. However, the actual evidence is far from conclusive and there is limited consumer research supporting this stance. Based on an interviewer‐administered survey conducted during 1994 and 1995 to assess shoppers’ opinions in both types of location in Preston, presents an examination of consumer perspectives and examines differences in perceptions and behaviour patterns among town centre and out‐of‐town shoppers.
Keywords
Citation
Alzubaidi, H., Vignali, C., Davies, B.J. and Schmidt, R.A. (1997), "Town centre versus out‐of‐town shopping: a consumer perspective", International Journal of Retail & Distribution Management, Vol. 25 No. 2, pp. 78-89. https://doi.org/10.1108/09590559710160373
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited