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Town centre versus out‐of‐town shopping: a consumer perspective

Hassan Alzubaidi (Department of Retailing and Marketing at the Manchester Metropolitan University, Manchester, UK)
Claudio Vignali (Department of Retailing and Marketing at the Manchester Metropolitan University, Manchester, UK)
Barry J. Davies (Department of Retailing and Marketing at the Manchester Metropolitan University, Manchester, UK)
Ruth A. Schmidt (Department of Retailing and Marketing at the Manchester Metropolitan University, Manchester, UK)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 March 1997

Abstract

Throughout the 1980s and early 1990s the debate surrounding the comparative costs and benefits of town centre and out‐of‐town retail developments for consumers and to the environment has been a heated one. Informed by a largely puritanical view of consumerism, current Government policy tends towards the preservation of the traditional town centre. However, the actual evidence is far from conclusive and there is limited consumer research supporting this stance. Based on an interviewer‐administered survey conducted during 1994 and 1995 to assess shoppers’ opinions in both types of location in Preston, presents an examination of consumer perspectives and examines differences in perceptions and behaviour patterns among town centre and out‐of‐town shoppers.

Keywords

Citation

Alzubaidi, H., Vignali, C., Davies, B.J. and Schmidt, R.A. (1997), "Town centre versus out‐of‐town shopping: a consumer perspective", International Journal of Retail & Distribution Management, Vol. 25 No. 2, pp. 78-89. https://doi.org/10.1108/09590559710160373

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited