Measuring the effectiveness of town centre management schemes: an exploratory framework

Abstract

Town centre management as an activity has been in operation for over five years in the UK. A postal survey of town centre managers and local planning officers in northwest England and North Wales showed that few had any means of assessing the effectiveness of their schemes. Identifies reasons for failure to provide clear measurement criteria and outlines a three by three matrix to remedy this shortfall.

Citation

Pal, J. and Sanders, E. (1997), "Measuring the effectiveness of town centre management schemes: an exploratory framework", International Journal of Retail & Distribution Management, Vol. 25 No. 2, pp. 70-77. https://doi.org/10.1108/09590559710160364