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Towards a contemporary perspective of retail location

Ian Clarke (Department of Consumer Studies, Glasgow Caledonian University, Glasgow, UK)
David Bennison (Department of Retailing and Marketing at the Manchester Metropolitan University, Manchester, UK)
John Pal (Department of Retailing and Marketing at the Manchester Metropolitan University, Manchester, UK)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 March 1997

Abstract

Much of the existing literature on location does not address the problems faced by retail organizations at a strategic level, largely because it has tended to concentrate on the technical and policy issues relating to the evaluation and development of new sites. The reason for this lies largely in the geographic origins of most previous work, and while marketing has borrowed many of these concepts and approaches, it has not yet fully developed additional ones appropriate for a strategic management audience. Reviews research in the geography and marketing traditions, and builds on recently published work to outline two new conceptual models which serve to link strategic and monadic (individual site) decisions. Discusses the development of a more holistic perspective which underlines the strategic role of retail location and emphasizes key areas for research relevant to many of the issues currently facing retail organizations.

Keywords

Citation

Clarke, I., Bennison, D. and Pal, J. (1997), "Towards a contemporary perspective of retail location", International Journal of Retail & Distribution Management, Vol. 25 No. 2, pp. 59-69. https://doi.org/10.1108/09590559710160355

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited