Retailing and the super high street: the future of the electronic home shopping industry
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 February 1997
Abstract
Predicts a major increase in electronic home shopping, via the television and the Internet, over the next ten years. Discusses the economics of selling via the Internet and compares the advantages and disadvantages of online and TV shopping. Looks at the advances made in the USA, and addresses potential technical issues which may hinder progress in the UK.
Keywords
Citation
Pavitt, D. (1997), "Retailing and the super high street: the future of the electronic home shopping industry", International Journal of Retail & Distribution Management, Vol. 25 No. 1, pp. 38-43. https://doi.org/10.1108/09590559710156099
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited