Retail format change in US markets

Sarah P. Rousey (Sarah P. Rousey is Administrative Assistant for Graduate Programmes, University of Illinois, Urbana, Illinois, USA)
Michelle A. Morganosky (Michelle A. Morganosky is Associate Professor of Consumer and Retail Marketing, University of Illinois, Urbana, Illinois, USA)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Publication date: 1 April 1996


Asks how consumers are responding to the diverse array of retail choices as new formats continue to emerge in US retailing and increasingly in overseas markets. Through the collection of interview data, analyses penetration levels and patronage movement as well as market change push and pull factors. Studies ten retail formats including department stores, speciality stores, mass merchandisers, discount stores, mail order catalogues, off‐price stores, manufacturers’ outlets, warehouse clubs, used stores and television home shopping channels. Consumers evidenced high levels of cross‐shopping between formats. Discusses the means by which various formats deliver value to the consumer in light of current market strategies.



Rousey, S. and Morganosky, M. (1996), "Retail format change in US markets", International Journal of Retail & Distribution Management, Vol. 24 No. 3, pp. 8-16.

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Copyright © 1996, MCB UP Limited

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