TY  - JOUR
AB  - Proposes a preliminary model of analysis of the key success and failure factors in retail internationalization. Indicates that a business distance between the domestic and target markets is creating a “prism effect” on the original competitive advantages. Gives the examples of the internationalization of French hypermarket in the USA (failure) and in Asia (success) as illustrations. Outlines future research directions and managerial implications.
VL  - 24
IS  - 11
SN  - 0959-0552
DO  - 10.1108/09590559610131709
UR  - https://doi.org/10.1108/09590559610131709
AU  - Dupuis Marc
AU  - Prime Nathalie
PY  - 1996
Y1  - 1996/01/01
TI  - Business distance and global retailing: a model for analysis of key success/failure factors
T2  - International Journal of Retail & Distribution Management
PB  - MCB UP Ltd
SP  - 30
EP  - 38
Y2  - 2024/04/25
ER  -