Business distance and global retailing: a model for analysis of key success/failure factors

Marc Dupuis (Professor of Marketing at the Paris Graduate School of Management, Paris, France)
Nathalie Prime (Professor of Marketing at the Paris Graduate School of Management, Paris, France)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Publication date: 1 December 1996

Abstract

Proposes a preliminary model of analysis of the key success and failure factors in retail internationalization. Indicates that a business distance between the domestic and target markets is creating a “prism effect” on the original competitive advantages. Gives the examples of the internationalization of French hypermarket in the USA (failure) and in Asia (success) as illustrations. Outlines future research directions and managerial implications.

Keywords

Citation

Dupuis, M. and Prime, N. (1996), "Business distance and global retailing: a model for analysis of key success/failure factors", International Journal of Retail & Distribution Management, Vol. 24 No. 11, pp. 30-38. https://doi.org/10.1108/09590559610131709

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Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

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