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Post‐modernism, Coronation Street and retail marketing ‐ a bit of whimsy!

Peter Jones (Peter Jones is Professor of Retailing and Marketing, Department of Retailing and Marketing, The Manchester Metropolitan University, Manchester, UK)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 May 1996

1716

Abstract

Provides a lighthearted view of post‐modernist links with retail marketing via the UK soap opera Coronation Street.

Keywords

Citation

Jones, P. (1996), "Post‐modernism, Coronation Street and retail marketing ‐ a bit of whimsy!", International Journal of Retail & Distribution Management, Vol. 24 No. 4, pp. 17-19. https://doi.org/10.1108/09590559610119901

Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

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