Retailing and shopping on the Internet

Jennifer Rowley (Head of the School of Management and Social Sciences, Edge Hill University College, Ormskirk, UK)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Publication date: 1 April 1996

Abstract

Examines the challenges that shopping and other commercial transactions on the Internet pose for the retail industry. An increasing number of shopping malls, selling an ever‐widening selection of products, are becoming available on the Internet. There are, however, still a number of challenges facing the Internet retailer and shopper. These include: locating the shops, comparison shopping, security, especially in relation to financial transactions, the customer base and profile, the nature of the shopping experience, and legal and marketplace controls or lack of them. It is possible to make money on the Internet without selling, but by using the Internet to support other business processes. Currently, many retailers are exploring the potential of the Internet, but the market is still in its infancy. Retailers do, however, report increasing sales and a positive contribution to marketing from visibility on the Internet.

Keywords

Citation

Rowley, J. (1996), "Retailing and shopping on the Internet", International Journal of Retail & Distribution Management, Vol. 24 No. 3, pp. 26-37. https://doi.org/10.1108/09590559610113411

Download as .RIS

Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.