TY  - JOUR
AB  - The tenant mix of a shopping centre is recognized widely as a critical
determinant of marketing and financial success. For new shopping centres
the early development of a strong tenant line‐up is particularly crucial
as these centres endeavour to establish their market position and market
share. Recent environmental changes, however, are having a major impact
on lettings and are presenting significant problems for the development
and management of tenant mix in new in‐town centres. Highlights the
importance of tenant mix, and shows how a high proportion of new in‐town
centres have been struggling recently to secure the desired quantity and
quality of lettings, in the face of increasing competition, reduced
property demand, and in some cases scheme‐design deficiencies. A case
example of tenancy development in the early stages of growth for one
centre is analysed in detail to observe some of the difficulties, noting
slow rates of growth, fluctuating occupancy levels, high rates of tenant
failure and variations in merchandise mix. Concludes with a discussion
of the implications for centre marketing and management.
VL  - 22
IS  - 6
SN  - 0959-0552
DO  - 10.1108/09590559410070303
UR  - https://doi.org/10.1108/09590559410070303
AU  - Kirkup Malcolm
AU  - Rafiq Mohammed
PY  - 1994
Y1  - 1994/01/01
TI  - Managing Tenant Mix in New Shopping Centres
T2  - International Journal of Retail & Distribution Management
PB  - MCB UP Ltd
SP  - 29
EP  - 37
Y2  - 2024/04/23
ER  -