AN ATTRIBUTE‐ANCHORED CONJOINT APPROACH TO MEASURING STORE IMAGE
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 May 1993
Abstract
Store image has long been recognized as a determinant of business success and has been used as a positioning and differentiation tool. Over the years, the retail image research stream has witnessed numerous conceptual and operational definitions, However, despite the long‐term fascination of researchers with this construct, substantial “noise” is evident in store image research. Provides an overview of the store image literature and illustrates the usefulness of an attribute‐anchored conjoint methodology for operationalizing this construct.
Keywords
Citation
Amirani, S. and Gates, R. (1993), "AN ATTRIBUTE‐ANCHORED CONJOINT APPROACH TO MEASURING STORE IMAGE", International Journal of Retail & Distribution Management, Vol. 21 No. 5. https://doi.org/10.1108/09590559310042350
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited