MALE GROCERY SHOPPERS′ ATTITUDES AND DEMOGRAPHICS
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 May 1993
Abstract
Presents the results of research on male grocery shoppers′ (MGS) attitudes, behaviour and demographics. Demographic data are used as independent variables and differences in attitude and behaviour towards the grocery shopping task are observed. Preferences for the task, list preparation and task participation are the three dependent variables. The results show that different demographic characteristics account for changes in MGS attitudes and behaviour towards the grocery shopping task. Proposes implications for strategy development.
Keywords
Citation
Piper, W.S. and Capella, L.M. (1993), "MALE GROCERY SHOPPERS′ ATTITUDES AND DEMOGRAPHICS", International Journal of Retail & Distribution Management, Vol. 21 No. 5. https://doi.org/10.1108/09590559310042341
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited