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MALE GROCERY SHOPPERS′ ATTITUDES AND DEMOGRAPHICS

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 May 1993

485

Abstract

Presents the results of research on male grocery shoppers′ (MGS) attitudes, behaviour and demographics. Demographic data are used as independent variables and differences in attitude and behaviour towards the grocery shopping task are observed. Preferences for the task, list preparation and task participation are the three dependent variables. The results show that different demographic characteristics account for changes in MGS attitudes and behaviour towards the grocery shopping task. Proposes implications for strategy development.

Keywords

Citation

Piper, W.S. and Capella, L.M. (1993), "MALE GROCERY SHOPPERS′ ATTITUDES AND DEMOGRAPHICS", International Journal of Retail & Distribution Management, Vol. 21 No. 5. https://doi.org/10.1108/09590559310042341

Publisher

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MCB UP Ltd

Copyright © 1993, MCB UP Limited

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