RETAILING SERVICES: A CASE STUDY OF THE CHANGING SERVICE EXPERIENCE IN BETTING SHOPS
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 February 1993
Abstract
Provides a case study of the changing service experience in the UK′s betting shops. Outlines the basic elements in the service experience and examines the changes in both the facilities and quality of betting shop environments and in the interpersonal components of the service encounter.
Keywords
Citation
Jones, P. (1993), "RETAILING SERVICES: A CASE STUDY OF THE CHANGING SERVICE EXPERIENCE IN BETTING SHOPS", International Journal of Retail & Distribution Management, Vol. 21 No. 2. https://doi.org/10.1108/09590559310028013
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited