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RETAILING IN EAST GERMANY

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 June 1992

Abstract

Describes the basic conditions created by monetary union of the two German states in mid‐1990 for Western retail companies to establish businesses in former East Germany. Major obstacles include uncertainty about the ownership of property, the poor market economy knowledge of the locally employed staff and the low density of the telecommunications network. The lack of large surface stores led to the construction of superstore tents. Non‐German retail companies are not yet big players in East Germany. At first local brands were abandoned by consumers in the East but are now being relaunched.

Keywords

Citation

Woldt, F. (1992), "RETAILING IN EAST GERMANY", International Journal of Retail & Distribution Management, Vol. 20 No. 6. https://doi.org/10.1108/09590559210019717

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited