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IMAGE TRANSFERENCE AND RETAIL SITE SELECTION

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 May 1992

Abstract

A study to determine whether consumers develop their images of small little‐known retailers from the images of the anchor(s) of the shopping complexes in which they are located. Results suggest that image transference does exist in the conveyance of an image to a small, little‐known retailer. It appears that the images assigned to such retailers in shopping complexes by consumers are determined, at least in part, by the images assigned to the anchor(s) of that centre.

Keywords

Citation

Burns, D.J. (1992), "IMAGE TRANSFERENCE AND RETAIL SITE SELECTION", International Journal of Retail & Distribution Management, Vol. 20 No. 5. https://doi.org/10.1108/09590559210018303

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited