TY  - JOUR
AB  - Investigates the relationship between competitive strategies and
business performance in the retailing industry and provides an empirical
investigation of strategic approaches to competitive success adopted by
various groups of retailers. In the past, examinations of this
relationship have focused on samples from the industrial sector and have
not investigated samples in the retail sector. Findings indicate that,
both in terms of financial performance and operating performance, the
group of retailers employing a combination of low‐cost/ differentiation
strategy to attain competitive advantage outperform those using a
singular strategic approach.
VL  - 20
IS  - 5
SN  - 0959-0552
DO  - 10.1108/09590559210018259
UR  - https://doi.org/10.1108/09590559210018259
AU  - Helms Marilyn M.
AU  - Haynes Paula J.
AU  - Cappel Sam D.
PY  - 1992
Y1  - 1992/01/01
TI  - COMPETITIVE STRATEGIES AND BUSINESS PERFORMANCE WITHIN THE
RETAILING INDUSTRY
T2  - International Journal of Retail & Distribution Management
PB  - MCB UP Ltd
Y2  - 2024/04/18
ER  -