Investigates the relationship between competitive strategies and business performance in the retailing industry and provides an empirical investigation of strategic approaches to competitive success adopted by various groups of retailers. In the past, examinations of this relationship have focused on samples from the industrial sector and have not investigated samples in the retail sector. Findings indicate that, both in terms of financial performance and operating performance, the group of retailers employing a combination of low‐cost/ differentiation strategy to attain competitive advantage outperform those using a singular strategic approach.
Helms, M.M., Haynes, P.J. and Cappel, S.D. (1992), "COMPETITIVE STRATEGIES AND BUSINESS PERFORMANCE WITHIN THE RETAILING INDUSTRY", International Journal of Retail & Distribution Management, Vol. 20 No. 5. https://doi.org/10.1108/09590559210018259
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