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COMPETITIVE STRATEGIES AND BUSINESS PERFORMANCE WITHIN THE RETAILING INDUSTRY

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 May 1992

Abstract

Investigates the relationship between competitive strategies and business performance in the retailing industry and provides an empirical investigation of strategic approaches to competitive success adopted by various groups of retailers. In the past, examinations of this relationship have focused on samples from the industrial sector and have not investigated samples in the retail sector. Findings indicate that, both in terms of financial performance and operating performance, the group of retailers employing a combination of low‐cost/ differentiation strategy to attain competitive advantage outperform those using a singular strategic approach.

Keywords

Citation

Helms, M.M., Haynes, P.J. and Cappel, S.D. (1992), "COMPETITIVE STRATEGIES AND BUSINESS PERFORMANCE WITHIN THE RETAILING INDUSTRY", International Journal of Retail & Distribution Management, Vol. 20 No. 5. https://doi.org/10.1108/09590559210018259

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited