TY  - JOUR
AB  - Reviews methods of estimating shopping centre turnover in the
absence of published census information. Discusses use of market area
analysis and reviews the experience of surveying retailers themselves in
order to measure turnover. Reports a case study of small towns in mid
Wales which found that about 70 per cent of the retailers approached
were willing to be surveyed, and of these about 70 per cent were willing
to provide information on turnover. Examines the use of surrogate
measures such as retail employment and concludes that, while such
surveys are worthwhile in present circumstances, reinstatement of a
centrally organized compulsory census is essential in the longer term.
VL  - 20
IS  - 4
SN  - 0959-0552
DO  - 10.1108/09590559210015559
UR  - https://doi.org/10.1108/09590559210015559
AU  - Guy Clifford M.
PY  - 1992
Y1  - 1992/01/01
TI  - Estimating Shopping Centre Turnover: A Review of Survey Methods
T2  - International Journal of Retail & Distribution Management
PB  - MCB UP Ltd
Y2  - 2024/04/23
ER  -