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SATISFYING INSTALLER NEEDS IN THE UK PARTS MARKET: CAN MARKET SEGMENTATION HELP?

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 March 1992

Abstract

Reports on research which uses secondary information and an extensive telephone survey to consider whether existing approaches to segmenting installers (garages) reflect current customer needs and buying patterns. Examines alternative ways of segmenting the market, along with ramifications for applying segmentation in industrial markets. Manufacturers of car parts are concerned that customer needs are satisfactorily met through the variety of UK installer types. In this, as in other industries, market segmentation is seen as important to ensure that customers receive an appropriate mix of product and service benefits.

Keywords

Citation

Dibb, S. (1992), "SATISFYING INSTALLER NEEDS IN THE UK PARTS MARKET: CAN MARKET SEGMENTATION HELP?", International Journal of Retail & Distribution Management, Vol. 20 No. 3. https://doi.org/10.1108/09590559210014000

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited