TY  - JOUR
AB  - Reviews a 1938 issue of Chain and Multiple Store, detailing
the then current focus of conglomerate retailing, innovations, benefits
to the customer, etc. Explores the issues of expansion and
concentration, store and merchandise marketing, customer service,
working conditions, environmental issues. Concludes that the basic
retailing issues of 50 years ago differ very little from those of today,
emphasizing, as they did, customer service, a formally undefined
marketing mix, the fears of small shopkeepers, gender confrontation in
the workforce and head/branch office antagonisms.
VL  - 20
IS  - 2
SN  - 0959-0552
DO  - 10.1108/09590559210009321
UR  - https://doi.org/10.1108/09590559210009321
AU  - Davies Barry
AU  - Jones Peter
AU  - Pal John
PY  - 1992
Y1  - 1992/01/01
TI  - SPOKES IN THE WHEEL OF RETAILING
T2  - International Journal of Retail & Distribution Management
PB  - MCB UP Ltd
Y2  - 2024/04/19
ER  -