TY  - JOUR
AB  - Retail buying is an under‐researched activity which is of crucial
importance to retailers. Conducts a survey of buyers in large UK
retailers to investigate the range of activities in which buyers are
involved and explore the interface between the buying function and other
functional areas. Demonstrates the breadth and challenging nature of the
buyer′s role and explores the qualities needed by individuals wishing to
make a success of retail buying. Finally, suggests that buyers carry the
main responsibility for implementing a company′s marketing activities
and suggests areas for further research.
VL  - 20
IS  - 2
SN  - 0959-0552
DO  - 10.1108/09590559210009295
UR  - https://doi.org/10.1108/09590559210009295
AU  - Swindley David G.
PY  - 1992
Y1  - 1992/01/01
TI  - THE ROLE OF THE BUYER IN UK MULTIPLE RETAILING
T2  - International Journal of Retail & Distribution Management
PB  - MCB UP Ltd
Y2  - 2024/04/24
ER  -