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THE ROLE OF THE BUYER IN UK MULTIPLE RETAILING

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 February 1992

Abstract

Retail buying is an under‐researched activity which is of crucial importance to retailers. Conducts a survey of buyers in large UK retailers to investigate the range of activities in which buyers are involved and explore the interface between the buying function and other functional areas. Demonstrates the breadth and challenging nature of the buyer′s role and explores the qualities needed by individuals wishing to make a success of retail buying. Finally, suggests that buyers carry the main responsibility for implementing a company′s marketing activities and suggests areas for further research.

Keywords

Citation

Swindley, D.G. (1992), "THE ROLE OF THE BUYER IN UK MULTIPLE RETAILING", International Journal of Retail & Distribution Management, Vol. 20 No. 2. https://doi.org/10.1108/09590559210009295

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited