TY  - JOUR
AB  - The circulation of shoppers is the ultimate determinant of the
success or failure of planned shopping centres and the retail outlets
therein. However, as a consequence of the practical difficulties
involved, this issue has attracted relatively little empirical research.
A week‐long observation survey of shopper behaviour is described, which
reveals that shopper movement is confined to a comparatively small part
of the centre. Weaknesses in the existing tenant mix are also
highlighted, as is the importance of “atmospherics”.
VL  - 19
IS  - 1
SN  - 0959-0552
DO  - 10.1108/09590559110135935
UR  - https://doi.org/10.1108/09590559110135935
AU  - Brown Stephen
PY  - 1991
Y1  - 1991/01/01
TI  - SHOPPER CIRCULATION IN A PLANNED SHOPPING CENTRE
T2  - International Journal of Retail & Distribution Management
PB  - MCB UP Ltd
Y2  - 2024/04/16
ER  -