International franchising has proved a valuable strategic option in the overseas expansion of British mixed retailing businesses. It offers the opportunity to gain access to overseas markets with minimal investment and high returns. For Marks & Spencer, one of the UK′s leading retailers, the franchising group acts in a pioneering role.
Whitehead, M. (1991), "INTERNATIONAL FRANCHISING – MARKS & SPENCER: A CASE STUDY", International Journal of Retail & Distribution Management, Vol. 19 No. 2. https://doi.org/10.1108/09590559110002275Download as .RIS
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