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INTERNATIONAL FRANCHISING – MARKS & SPENCER: A CASE STUDY

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 February 1991

Abstract

International franchising has proved a valuable strategic option in the overseas expansion of British mixed retailing businesses. It offers the opportunity to gain access to overseas markets with minimal investment and high returns. For Marks & Spencer, one of the UK′s leading retailers, the franchising group acts in a pioneering role.

Keywords

Citation

Whitehead, M. (1991), "INTERNATIONAL FRANCHISING – MARKS & SPENCER: A CASE STUDY", International Journal of Retail & Distribution Management, Vol. 19 No. 2. https://doi.org/10.1108/09590559110002275

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited