THE PROBLEMS AND PROSPECTS FOR FRANCHISING IN THE ARABIAN PENINSULA: THE CASE OF SAUDI ARABIA
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 April 1991
Abstract
This article examines the current status of franchising in Saudi Arabia. Despite the fact that Saudi Arabia exhibits some attractive characteristics for an intensive penetration of this form of distribution, franchising has made a limited appearance in some major cities of the Kingdom, primarily in the fastfood services area. After reviewing the history of the franchising scene in Saudi Arabia and identifying some of the prominent participants in this area, the article describes a number of problems that could be hindering a more successful exploitation of franchising in the Kingdom. Some practical solutions are also outlined.
Keywords
Citation
Tuncalp, S. (1991), "THE PROBLEMS AND PROSPECTS FOR FRANCHISING IN THE ARABIAN PENINSULA: THE CASE OF SAUDI ARABIA", International Journal of Retail & Distribution Management, Vol. 19 No. 4. https://doi.org/10.1108/09590559110000637
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited