ATTRACTING GRADUATES TO RETAILING
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 April 1990
Abstract
In the mid‐1980s a group of leading British retail companies jointly identified a mismatch between their graduate recruitment requirements and the motivation of graduate applicants and entrants. Many graduate entrants had a personal goal of being appointed to a head office post and many were reluctant to make a long‐term commitment to retail operations management. The analysis of this problem is outlined by a joint‐company working party which recommended the formation of the Consortium of Retail Teaching Companies. It provides reasons why graduate recruitment is considered to be strategic to the future of the industry and outlines the programme of the Consortium since 1988.
Keywords
Citation
Houlton, R. and Thomas, A. (1990), "ATTRACTING GRADUATES TO RETAILING", International Journal of Retail & Distribution Management, Vol. 18 No. 4. https://doi.org/10.1108/09590559010145124
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited