TY  - JOUR
AB  - The strategic growth directions, taken by a sample of 27 major
European retailers selected across the main EC states, are explored. A
descriptive model is developed to assess such directional growth and the
paths taken by the sample companies within the framework of the model
are analysed. The findings indicate that similar patterns of development
have occurred within certain sectors across national boundaries. The
majority of trading activity exists within the national boundaries of
the sample companies. Furthermore, the cross‐border activity that exists
tends to be small in scale relative to the size of the company, and in
close geographic and marketing proximity to the country of domicile and
the core business.
VL  - 18
IS  - 5
SN  - 0959-0552
DO  - 10.1108/09590559010005606
UR  - https://doi.org/10.1108/09590559010005606
AU  - Robinson T.M.
AU  - Clarke‐Hill C.M.
PY  - 1990
Y1  - 1990/01/01
TI  - DIRECTIONAL GROWTH BY EUROPEAN RETAILERS
T2  - International Journal of Retail & Distribution Management
PB  - MCB UP Ltd
Y2  - 2024/04/25
ER  -