Business travel is key custom to many hotels. Value springs both from volume and relatively low rates of discounting and commission, but what type of strategies will make for success in the future? Three main themes emerge from a review of reported trends in provision: development of special brands, enhancement of special on‐site services and use of promotions.
Fojt, M. (1999), "Retail Insights ‐ Summer 1999", International Journal of Retail & Distribution Management, Vol. 27 No. 5, pp. 1-17. https://doi.org/10.1108/09590552199900002Download as .RIS
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