Retail Insights ‐ Winter 1995

Abstract

Much of the literature on strategy focuses on the external environment of the organization; and an external orientation makes sense. Changing markets, for instance, are key drivers of strategic change. But this external focus needs balancing. If the organization is to respond to changing markets then the internal arrangements of the business need to be synchronized with external activities. The problem is that they do not always do this.

Citation

Fojt, M. (1995), "Retail Insights ‐ Winter 1995", International Journal of Retail & Distribution Management, Vol. 23 No. 11, pp. 1-16. https://doi.org/10.1108/09590552199500005