Retail Insights ‐ Spring 1995

Abstract

Consider this proposition: The object of a business is to understand its customers’ needs and value chain, and to be the first and therefore most profitable to innovate to meet these needs and enhance the customers’ value. Such a management attitude would, we believe, lead to a series of judgements.

Citation

Fojt, M. (1995), "Retail Insights ‐ Spring 1995", International Journal of Retail & Distribution Management, Vol. 23 No. 2, pp. 1-16. https://doi.org/10.1108/09590552199500001