An integrative framework capturing experiential and utilitarian shopping experience
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 22 May 2007
Abstract
Purpose
In line with changes in consumer demand, models used in empirical study of the shopping experience have expanded. Reflecting the integrative (experiential and utilitarian) nature of shopping experience, the paper aims to propose an overarching stimulus‐organism‐response based shopping experience framework.
Design/methodology/approach
This conceptual paper offers a framework that integrates components of both the hedonic experience related consciousness‐emotion‐value model and the utilitarian experience‐related cognition‐affect‐behavior model. In this paper, articles crossing hedonic and utilitarian boundaries are briefly presented, and the array of variables used in empirical studies of shopping experience, with an emphasis on brick‐and‐mortar shopping experiences, are synthesized for each component of the framework.
Findings
The resulting framework is an inclusive overarching structure that explains the consumer shopping experience. This framework is useful for both academia and industry. It may help orient academics to the diverse body of existing shopping experience literature and help researchers develop empirical studies blurring hedonic and utilitarian boundaries of consumer experience. For industry professionals, it may be used to guide development of successful shopping experiences.
Research limitations/implications
The paper does not provide empirical testing of the proposed framework. However, the paper suggests directions for future research, including empirically examining the framework's structural relationships.
Originality/value
The paper presents the framework as a means of giving order to the ever‐expanding body of shopping experience literature.
Keywords
Citation
Fiore, A.M. and Kim, J. (2007), "An integrative framework capturing experiential and utilitarian shopping experience", International Journal of Retail & Distribution Management, Vol. 35 No. 6, pp. 421-442. https://doi.org/10.1108/09590550710750313
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited