Radio frequency identification (RFID) in China: opportunities and challenges

Fujun Lai (College of Business, University of Southern Mississippi, Long Beach, Mississippi, USA)
Joe Hutchinson (College of Business, University of Southern Mississippi, Long Beach, Mississippi, USA)
Guixian Zhang (College of Economics and Management, Southwest Agriculture University, Chongqing, China)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Publication date: 1 December 2005

Abstract

Purpose

RFID has fundamental influences on today's retailing and supply chain management. This article seeks to formulate the opportunities and challenges of RFID adoption in China.

Design/methodology/approach

Field interview and panel discussion were used to explore the opportunities and challenges of RFID adoption in China. An example of successful RFID deployment in China is presented.

Findings

Although Chinese companies are exposed to several challenges in the adoption of RFID, there are numerous opportunities for RFID deployment. Challenges include China's standards, costs, business environment, business models, and untested market. The opportunities include China's huge market size, advances of several industries, a rapid increase in logistics demand, and China's role as a world‐class manufacturing center.

Originality/value

This article represents a pioneer study of RFID adoption in China. Opportunities and challenges of RFID adoption in China were identified, which provide valuable guidance for RFID adoption for Chinese companies and foreign companies operating in China.

Keywords

Citation

Lai, F., Hutchinson, J. and Zhang, G. (2005), "Radio frequency identification (RFID) in China: opportunities and challenges", International Journal of Retail & Distribution Management, Vol. 33 No. 12, pp. 905-916. https://doi.org/10.1108/09590550510634639

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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