Private labels for premium products – the example of organic food
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 August 2005
Abstract
Purpose
This paper inquires into the tendency of German food retailers to market organic products as private‐label (PL) products.
Design/methodology/approach
After a review of the literature, results of a survey of retailers and processors, are presented.
Findings
Interviewed processors of the 62.7 per cent produce organic PL. Retailers sell organic PLs, because they care about “food safety”, “retail as a brand” and “health”, hoping to reach new customers. Requests for entry fees, investment grants and equipment allowances are less important for processors of organic PLs than for those not producing PLs. However, PL producers have to meet other conditions imposed by retailers and feel slight more dependent on few customers.
Originality/value
The results present the first survey of the competitive relation between organic manufacturers and retailers in Germany.
Keywords
Citation
Jonas, A. and Roosen, J. (2005), "Private labels for premium products – the example of organic food", International Journal of Retail & Distribution Management, Vol. 33 No. 8, pp. 636-653. https://doi.org/10.1108/09590550510608412
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited