Inequalities in retail choice: exploring consumer experiences in suburban neighbourhoods

Malcolm Kirkup (Senior Lecturer in Marketing at the Birmingham Business School, Birmingham, UK)
Ronan De Kervenoael (ESRC Researcher at Lancaster University Management School, Lancaster, UK)
Alan Hallsworth (Professor of Retailing at Manchester Metropolitan University, Manchester, UK)
Ian Clarke (ESRC Researcher at Lancaster University Management School, Lancaster, UK)
Peter Jackson (Profesor of Human Geography at the University of Sheffield, Sheffield, UK)
Rossana Perez del Aguila (ESRC Researcher, at the University of Sheffield, Sheffield, UK)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Publication date: 1 November 2004

Abstract

Focuses on deprived neighbourhoods where instances of “food deserts” have been found and explores, through focus groups, consumer experiences of food store choices. Focusing on suburban neighbourhoods in Portsmouth, identifies significant differences in experiences of choice both between and within neighbourhoods. In some localities, the research also finds dissatisfaction with the (supposedly‐coveted) “small local store”. Shows that choice is very different from provision, and conceptualises how consumers’ circumstances, situation and individual characteristics can significantly reduce a broad theoretical provision of food stores to a limited set of perceived real choices.

Keywords

Citation

Kirkup, M., De Kervenoael, R., Hallsworth, A., Clarke, I., Jackson, P. and Perez del Aguila, R. (2004), "Inequalities in retail choice: exploring consumer experiences in suburban neighbourhoods", International Journal of Retail & Distribution Management, Vol. 32 No. 11, pp. 511-522. https://doi.org/10.1108/09590550410564746

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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