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Branch employees’ perceptions towards implications of e‐banking in Greece

Constantine Lymperopoulos (Adjunct Professor in the Department of Business Administration, Business School, University of the Aegean, Chios, Greece)
Ioannis E. Chaniotakis (Researcher, in the Department of Business Administration, Business School, University of the Aegean, Chios, Greece)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 June 2004

Abstract

This paper aims to identify the potential effects of e‐banking through literature and surveys the Greek branch employees’ perceptions towards them. According to the relevant literature review the 14 main implications of e‐banking adoption were identified. Based on these findings, a questionnaire was designed and completed by 527 branch employees. Data factor analysis revealed the existence of four distinct factors which were named banks’ “hard advantages”, “soft advantages”, “market effects”, and “risk”, whereas further analysis provided evidence of the relationship that exists among the perceptions, the personal characteristics of the respondents and the organisational characteristics of their banks.

Keywords

Citation

Lymperopoulos, C. and Chaniotakis, I.E. (2004), "Branch employees’ perceptions towards implications of e‐banking in Greece", International Journal of Retail & Distribution Management, Vol. 32 No. 6, pp. 302-311. https://doi.org/10.1108/09590550410538006

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited