TY  - JOUR
AB  - Consumers are less likely to purchase perishable goods when their expiry dates are near. For this reason, retailers frequently implement a discount pricing policy when the products have reached closer to their expiry dates. This paper introduces a simple methodology for helping the managers in their discount pricing decisions. Based on the expected value approach, the suggested method utilizes the probability values obtained from the past experiences and calculates an expected profit value for each alternative discount policy. Decision maker then selects the discount policy with the highest expected profit.
VL  - 32
IS  - 4
SN  - 0959-0552
DO  - 10.1108/09590550410528999
UR  - https://doi.org/10.1108/09590550410528999
AU  - Sezen Bülent
PY  - 2004
Y1  - 2004/01/01
TI  - Expected profit approach used in discount pricing decisions for perishable products
T2  - International Journal of Retail & Distribution Management
PB  - Emerald Group Publishing Limited
SP  - 223
EP  - 229
Y2  - 2024/09/21
ER  -