Situational, consumer, and retailer factors affecting Internet, catalog, and store shopping
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 January 2004
Abstract
Most research related to consumer choice of retailers emphasizes retailer attributes and/or consumer characteristics. Since many retail formats, including online retailing, have emerged in recent years, knowledge of how consumers select retail formats must be updated. A source of influence that has been examined to a very limited extent for store retailers but not for emerging retail formats is situational influence. From a modern interactionism perspective, this study investigates the influence of situational as well as consumer and retailer factors on preference for online, catalog, and store formats. Key results show that situational factors have significant influence on online and catalog format selection and perceptions of attributes that are crucial to that selection.
Keywords
Citation
Gehrt, K.C. and Yan, R. (2004), "Situational, consumer, and retailer factors affecting Internet, catalog, and store shopping", International Journal of Retail & Distribution Management, Vol. 32 No. 1, pp. 5-18. https://doi.org/10.1108/09590550410515515
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited