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Town centre management (TCM): a case study of Achmore

Andrew Paddison (Andrew Paddison is a Lecturer in Marketing in the Department of Marketing, University of Stirling, Stirling, UK.)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 December 2003

1154

Abstract

Town centre vitality and viability is of importance to a range of stakeholders: users, producers and intermediaries. Within the stakeholder grouping of intermediaries, town centre management (TCM) is a co‐ordinated response – of public and private sectors – through which the town centre “product” can be managed and developed. Utilising evidence from a range of Scottish town centres, this case study illustrates the contextual issues – at both micro and macro‐levels – that TCM operated under. Initially, the formative stages of strategy formulation and development are outlined followed by a review of the first three years. In particular, infrastructural issues, funding sources, TCM marketing and management structures are focused upon. Finally, initial progress is reviewed against the original plan and a number of emergent issues – widening funding sources and increasing the scope of marketing – are prioritised for the second stage of TCM.

Keywords

Citation

Paddison, A. (2003), "Town centre management (TCM): a case study of Achmore", International Journal of Retail & Distribution Management, Vol. 31 No. 12, pp. 618-627. https://doi.org/10.1108/09590550310507740

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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