TY  - JOUR
AB  - Store layouts are important determinants of behaviour. A review of the academic and commercial literature suggests that the methodological and theoretical approaches have provided methods and approaches that are difficult for practitioners to adopt. This paper offers a robust theoretical approach (the behavioural perspective model) and new innovative methodology that significantly advances the way retailers can plan and measure store layouts, with a view to optimising store performance. Using computer‐aided observation, customers may be tracked and their behaviour analysed in the context of consumer situations and contingencies. Implications for retail management, theory and practice are discussed within the context of fashion shopper situations.
VL  - 31
IS  - 11
SN  - 0959-0552
DO  - 10.1108/09590550310503311
UR  - https://doi.org/10.1108/09590550310503311
AU  - Newman Andrew J.
AU  - Foxall Gordon R.
PY  - 2003
Y1  - 2003/01/01
TI  - In‐store customer behaviour in the fashion sector: some emerging methodological and theoretical directions
T2  - International Journal of Retail & Distribution Management
PB  - MCB UP Ltd
SP  - 591
EP  - 600
Y2  - 2024/04/24
ER  -