In‐store customer behaviour in the fashion sector: some emerging methodological and theoretical directions

Andrew J. Newman (Lecturer in Retailing at Manchester Business School, University of Manchester, Manchester, UK)
Gordon R. Foxall (Professor of Consumer Behaviour at Cardiff Business School, Cardiff University, Cardiff, UK)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Publication date: 1 November 2003

Abstract

Store layouts are important determinants of behaviour. A review of the academic and commercial literature suggests that the methodological and theoretical approaches have provided methods and approaches that are difficult for practitioners to adopt. This paper offers a robust theoretical approach (the behavioural perspective model) and new innovative methodology that significantly advances the way retailers can plan and measure store layouts, with a view to optimising store performance. Using computer‐aided observation, customers may be tracked and their behaviour analysed in the context of consumer situations and contingencies. Implications for retail management, theory and practice are discussed within the context of fashion shopper situations.

Keywords

Citation

Newman, A. and Foxall, G. (2003), "In‐store customer behaviour in the fashion sector: some emerging methodological and theoretical directions", International Journal of Retail & Distribution Management, Vol. 31 No. 11, pp. 591-600. https://doi.org/10.1108/09590550310503311

Download as .RIS

Publisher

:

MCB UP Ltd

Copyright © 2003, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.