TY  - JOUR
AB  - The purpose of this paper is to assess the relative strengths and weaknesses of a mall as viewed by two shopper segments: those shoppers who prefer to shop there, versus those who favor a competitor mall. The importance‐performance technique is used in analyzing the data. Study results and their implications are discussed.
VL  - 31
IS  - 11
SN  - 0959-0552
DO  - 10.1108/09590550310503276
UR  - https://doi.org/10.1108/09590550310503276
AU  - Yavas Ugur
PY  - 2003
Y1  - 2003/01/01
TI  - A multi‐attribute approach to understanding shopper segments
T2  - International Journal of Retail & Distribution Management
PB  - MCB UP Ltd
SP  - 541
EP  - 548
Y2  - 2024/04/18
ER  -