The purpose of this paper is to assess the relative strengths and weaknesses of a mall as viewed by two shopper segments: those shoppers who prefer to shop there, versus those who favor a competitor mall. The importance‐performance technique is used in analyzing the data. Study results and their implications are discussed.
Yavas, U. (2003), "A multi‐attribute approach to understanding shopper segments", International Journal of Retail & Distribution Management, Vol. 31 No. 11, pp. 541-548. https://doi.org/10.1108/09590550310503276Download as .RIS
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