Small retailers in an inner city community: a case study of Adamsdown, Cardiff

Abstract

Many retail and business areas in Britain’s inner cities find difficulties in competing with modern retail developments in town centre and off‐centre locations, and are in decline as a result. This paper examines one such area, in Cardiff, Wales, and reviews the steps which could be taken to halt decline and revive the area’s economic and social role in the community. The views of traders and local residents concerning possible improvements to the area are explored, through consultations carried out through the local Community Forum and a survey carried out by students from Cardiff University. The paper concludes with a discussion of the main “agents for change”, in particular the crucial role of the local authority in facilitating environmental and economic change.

Citation

Guy, C. and Duckett, M. (2003), "Small retailers in an inner city community: a case study of Adamsdown, Cardiff", International Journal of Retail & Distribution Management, Vol. 31 No. 8, pp. 401-407. https://doi.org/10.1108/09590550310484070