The Middle East is currently proving an attractive destination for retailers, with many sectors now being represented in the region’s markets. This case considers the opportunities and threats presented by the Middle East environment and outlines the expansion of UK department store Debenhams in the region. With franchise partner M&H Alshaya, it now has six stores in the region, with further openings planned.
Jones, G. (2003), "Middle East expansion – the case of Debenhams", International Journal of Retail & Distribution Management, Vol. 31 No. 7, pp. 359-364. https://doi.org/10.1108/09590550310483323
MCB UP Ltd
Copyright © 2003, MCB UP Limited