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Identifying key factors affecting consumer purchase behavior in an online shopping context

Chung‐Hoon Park (Chung‐Hoon Park is a Doctoral Candidate at the Graduate School of Management, Korea Advanced Institute of Science & Technology, Dongdaemoon‐Gu, Seoul, Korea.)
Young‐Gul Kim (>Young‐Gul Kim is an Associate Professor at the Graduate School of Management, Korea Advanced Institute of Science & Technology, Dongdaemoon‐Gu, Seoul, Korea.)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 January 2003

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Abstract

While interactions in the real world shopping are mainly based on face‐to‐face activities between consumers and service personnels, interactions in electronic commerce take place mainly through the retailer’s Web site. This study investigated the relationship between various characteristics of online shopping and consumer purchase behavior. Results of the online survey with 602 Korean customers of online bookstores indicate that information quality, user interface quality, and security perceptions affect information satisfaction and relational benefit, that, in turn, are significantly related to each consumer’s site commitment and actual purchase behavior.

Keywords

Citation

Park, C. and Kim, Y. (2003), "Identifying key factors affecting consumer purchase behavior in an online shopping context", International Journal of Retail & Distribution Management, Vol. 31 No. 1, pp. 16-29. https://doi.org/10.1108/09590550310457818

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MCB UP Ltd

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