TY  - JOUR
AB  - Examines the importance of e‐commerce in the retail economy. The analysis is placed in the broader context of economic and social change and provides a theoretical framework for evaluating the growth of e‐commerce as a major distribution channel. By exploring the results of the recently released “Household Internet survey of Canadian households”, the paper documents the actual shopping behaviour of Internet shoppers from a variety of perspectives. The Canadian experience should provide analysis with a series of benchmarks and trends on which to evaluate the adoption of e‐commerce in other markets.
VL  - 31
IS  - 1
SN  - 0959-0552
DO  - 10.1108/09590550310457809
UR  - https://doi.org/10.1108/09590550310457809
AU  - Michalak Wieslaw
AU  - Jones Ken
PY  - 2003
Y1  - 2003/01/01
TI  - Canadian e‐commerce
T2  - International Journal of Retail & Distribution Management
PB  - MCB UP Ltd
SP  - 5
EP  - 15
Y2  - 2024/04/23
ER  -