Learning from experience: five challenges for retailers

Abstract

Starting from the experience of department stores, this paper examines five challenges for retailing in the future. These are retail branding, people, growth, customer‐centredness, and performance and measurement. Each challenge is briefly developed from an unusual perspective, mixing management theories and cases. These challenges constitute strategic choices for the future for retailers and each have specific operational consequences.

Citation

Knee, C. (2002), "Learning from experience: five challenges for retailers", International Journal of Retail & Distribution Management, Vol. 30 No. 11, pp. 518-529. https://doi.org/10.1108/09590550210449377