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The adoption of Internet financial services: a qualitative study

Nancy Jo Black (Nancy Jo Black is based at Nottingham University Business School, Nottingham, UK.)
Andy Lockett (Andy Lockett is a Lecturer in Strategy at Nottingham University Business School, Nottingham, UK.)
Heidi Winklhofer (Heidi Winklhofer is a Senior Lecturer in Marketing at Nottingham University Business School, Nottingham, UK.)
Christine Ennew (Christine Ennew is Director of the Division of Business and Management, University of Nottingham in Malaysia.)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 August 2001

7550

Abstract

Examines the case of the consumer adoption of Internet financial services, which may be viewed as an innovation in service delivery. The qualitative study employed Rogers’ model of perceived innovation attributes is augmented by Bauer’s concept of perceived risk. The perceived innovation attributes were found to be important determinants of consumers’ adoption decisions. However, two additional dimensions were found to influence people’s adoption decisions, highlighting the complexity of the adoption decision for Internet financial services.

Keywords

Citation

Jo Black, N., Lockett, A., Winklhofer, H. and Ennew, C. (2001), "The adoption of Internet financial services: a qualitative study", International Journal of Retail & Distribution Management, Vol. 29 No. 8, pp. 390-398. https://doi.org/10.1108/09590550110397033

Publisher

:

MCB UP Ltd

Copyright © 2001, MCB UP Limited

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