TY  - JOUR
AB  - Highlights the findings of a survey targeting UK and European wholesale and retail fruit buyers to discover factors which influence their adoption of apple and pear varieties. The research, performed from the perspective of the New Zealand pipfruit industry, reflects the growing importance of new variety development for the ongoing competitiveness of the New Zealand pipfruit industry. The research identifies that adoption of new varieties requires a strong performance in traditional areas such as product quality and supply. The need for appropriate launch support provided by the suppliers is highlighted and also that adoption is likely to be facilitated by strong buyer/supplier relationships.
VL  - 29
IS  - 6
SN  - 0959-0552
DO  - 10.1108/09590550110393992
UR  - https://doi.org/10.1108/09590550110393992
AU  - Reid Mike
AU  - Buisson David
PY  - 2001
Y1  - 2001/01/01
TI  - Factors influencing adoption of new apple and pear varieties in Europe and the UK
T2  - International Journal of Retail & Distribution Management
PB  - MCB UP Ltd
SP  - 315
EP  - 327
Y2  - 2024/09/23
ER  -